Fictional brand · Novaia Labs concept JA

LAPSE

Shutter

1/60 s

The slower the shutter, the more of the landing you see. Scrolling fast stretches it too.

L-01 TRAIL¥28,600 (fictional)

Heelfirst.

The heel takes the landing first, so we wrapped it in clear orange resin. Light passes through it and shows you the shape.

US 9, one shoe
212g
drop
8mm
heel stack
34mm

One stride,0.35 s.

The heel touches down, the sole sinks, the weight rolls forward, the forefoot bends and the toe leaves the floor. Scroll to move through time — landing and push-off play in slow motion.

  1. 0.00 s · Landthe heel touches
  2. 0.05 s · Loadthe sole takes the weight
  3. 0.18 s · Pushheel up, forefoot bends
  4. 0.35 s · Liftthe toe leaves the floor

Air,held still.

The midsole is milky and clear. The bubbles inside squash and spring back with every step — about 9 mm at the deepest point of a stride.

Press the photo.

Find your fit.

Pick a size and the shoe on the floor takes that length.

Size (US)

Shoe length (approx.)

LAPSE is a fictional brand. Nothing can be bought, booked or tried on.

Next stride, faster.

About this site

This site is a web design concept for a fictional brand, created by Novaia Labs. It is not affiliated with any real company or brand of the same name. Nothing is sold or booked here.

Concept, web design and build: Novaia Labs